Privacy Policy

Last updated: September 2026

This Privacy Policy explains how Lucy’s Lane Melbourne collects, uses, and handles personal information when you visit our website or make a purchase through our Site. We take your privacy seriously and handle personal information in accordance with applicable privacy and data protection requirements.

Information We Collect

When you browse the Site, certain information is collected automatically. This may include details such as your device and browser type, IP address, general time zone, and cookies stored on your device. We may also collect information about the pages you visit, the website or search terms that directed you to us, and how you interact with the Site. We refer to this collectively as “Device Information.”

We collect Device Information using technologies including:

• Cookies — small data files stored on your device, usually associated with an anonymous identifier. You can learn more about cookies and how to manage or disable them at www.allaboutcookies.org.
• Log files — these record activity on the Site and may collect information such as your IP address, browser type, internet service provider, referring and exit pages, and timestamps.
• Web beacons, tags, and similar technologies — these electronic tools help us understand how visitors browse and interact with the Site.

When you place an order, or attempt to place an order, we also collect the information required to process your purchase. This may include your name, billing address, shipping address, payment information, email address, and phone number. We refer to this as “Order Information.”

When we use the term “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How We Use Your Information

We primarily use Order Information to fulfil orders placed through the Site. This includes processing your payment, arranging delivery, and providing you with order confirmations, invoices, and other relevant communications.

We may also use this information to communicate with you, review orders for potential fraud or other risks, and — where you have given us permission — provide you with information, offers, or updates relating to our products.

Device Information helps us identify potential risks and fraudulent activity, with IP addresses being particularly useful for this purpose. It also allows us to understand how customers interact with our Site, improve its performance and usability, and assess the effectiveness of our marketing and advertising.

Sharing Your Personal Information

We work with selected third parties that help us operate our Site and provide our services.

Our online store is powered by Shopify. You can read more about how Shopify handles personal information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to better understand how visitors use our Site. You can read Google's privacy policy here: https://policies.google.com/privacy, or opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also disclose Personal Information when required to do so by law, such as in response to a court order, subpoena, or another lawful request. Information may also be disclosed where necessary to protect our legal rights.

Targeted Advertising

We may use certain Personal Information to provide advertising or marketing communications that we believe may be relevant to you.

If you would like to learn more about how targeted advertising works, you can read the Network Advertising Initiative's explanation here: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising directly through the following platforms:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out of certain targeted advertising services through the Digital Advertising Alliance: http://optout.aboutads.info/.

“Do Not Track” Signals

At this time, we do not change our Site's data collection or usage practices when we receive a “Do Not Track” signal from your browser.

Your Privacy Rights

You may request access to the personal information we hold about you and ask for your information to be corrected, updated, or deleted. You can make such a request by contacting us using the details provided below.

We process personal information where necessary to fulfil our contractual obligations to you, such as processing and delivering an order, as well as for legitimate business purposes described in this Privacy Policy. Your information may also be transferred internationally, including to Canada and the United States.

You may also have the right to:

• Access personal information we hold about you
• Request that inaccurate information is corrected
• Request deletion of your personal information
• Restrict certain ways in which your information is processed
• Receive your information in a portable format
• Object to certain types of processing
• Withdraw your consent where processing is based on consent
• Make a complaint to the relevant privacy or data protection authority

To exercise any of these rights, please contact us at info@LucysLaneMelbourne.

How Long We Keep Your Information

We retain your Order Information unless you ask us to delete it, subject to any information we are legally required to retain.

Accounting and billing records are kept for 6 years, as required by law. If you have interacted with our marketing but have not made a purchase, we retain that information for 3 years from your most recent interaction with us.

Minors

Our Site is not intended for individuals under the age of 16, and we do not knowingly collect personal information from minors without the consent of a parent or guardian.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes may be made to reflect updates to our business practices or for operational, regulatory, or legal reasons.

We recommend reviewing this page periodically to stay informed about how we collect and handle personal information.

Contact Us

If you have questions, concerns, or complaints about this Privacy Policy or the way we handle your personal information, you can contact us using the details below:

Store Name: Lucy’s Lane Melbourne
Company: Lucy’s Lane Melbourne
Address: Meeuwenweg 19, 7557 BE, Hengelo, Overijssel
Chamber of Commerce Number: 97381101
VAT Number: NL005266636B78
Email: info@lucylanemelbourne.com
Phone: +31 6 57973680
Customer Service Hours: Monday to Friday: 9:00 AM – 6:00 PM (AET)
Saturday: 10:00 AM – 4:00 PM (AET)